LinkedIn preview not updating
LinkedIn caches link previews per URL for up to 7 days. After updating your og:title, og:description, or og:image, LinkedIn will continue showing the old preview until the cache expires or you force a re-scrape with the LinkedIn Post Inspector. New shares will then use the updated preview. Previously published posts are not retroactively updated.
Preview your updated metadata in peek →How to force LinkedIn to re-scrape
- 1 Verify the updated HTML is live
Open your page in a browser, right-click and view source, then search for og:image (or og:title). Confirm the new values are in the raw HTML, not loaded by JavaScript.
- 2 Open LinkedIn Post Inspector
Go to linkedin.com/post-inspector. You may need to log in to LinkedIn.
Open LinkedIn Post Inspector ↑ - 3 Paste your URL and click Re-scrape
Enter the exact page URL and click the Re-scrape button. Wait about 60 seconds.
- 4 Create a new LinkedIn share
Do not reuse an old post or draft. Create a new share with the URL. The refreshed preview should appear. Existing published posts are not updated.
LinkedIn cache behavior
| Scenario | What happens |
|---|---|
| Metadata updated, no re-scrape | Old preview shown for up to 7 days |
| Post Inspector re-scrape done | New shares use updated preview immediately |
| Previously published post | Not updated (old preview remains) |
| New share after re-scrape | Shows updated preview |
| Cache expiry (no re-scrape) | Up to 7 days |
Check your metadata before re-scraping
<!-- LinkedIn reads these tags, all must be in server-rendered HTML --> <meta property="og:title" content="Your Updated Page Title" /> <meta property="og:description" content="Updated description under 160 characters." /> <meta property="og:image" content="https://example.com/og-updated.jpg" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="627" /> <meta property="og:url" content="https://example.com/your-page" />
Related guides
Frequently asked questions
- Why is my LinkedIn preview not updating after I changed the metadata?
- LinkedIn caches link previews per URL for up to 7 days. Even after you update your og:title, og:description, or og:image, LinkedIn will serve the cached version until the cache expires or you force a re-scrape using the LinkedIn Post Inspector.
- How do I force LinkedIn to refresh the link preview?
- Use the LinkedIn Post Inspector at linkedin.com/post-inspector. Paste your URL and click Re-scrape. Wait about 60 seconds, then try sharing the link again. Previously published posts don't update, only new shares pick up the refreshed preview.
- Will re-scraping update existing LinkedIn posts?
- No. Re-scraping only affects new shares. Posts that were already published will continue to show the cached preview. You cannot retroactively update the preview on a published LinkedIn post.
- How long does LinkedIn cache link previews?
- LinkedIn caches previews for up to 7 days. If you have not used the Post Inspector, you may have to wait up to a week for the cache to expire naturally.
- What if the Post Inspector shows the correct preview but LinkedIn still shows the old one?
- Post Inspector and the LinkedIn feed use separate caches. After re-scraping in Post Inspector, wait a few minutes, then create a new share. Do not reuse old posts. If the issue persists, check that your updated HTML is live (view page source and search for og:image).