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LinkedIn Link Preview Guide

LinkedIn uses Open Graph metadata to build rich link previews. Getting the image size and tags right directly impacts how much space your post occupies in the feed, and click-through rates.

Preview with LinkedIn →

Required tags

Tag Required Notes
og:title Required Shown in bold below the image
og:url Required Canonical URL for the share
og:image Strongly recommended Without an image, LinkedIn shows a very minimal card
og:description Recommended Shown as a single line below the title
og:site_name Optional Shown as the domain line above the title

Image requirements

  • Recommended size: 1200 × 627 px (1.91:1 ratio)
  • Minimum width: 401 px (narrower images render as thumbnails)
  • Maximum file size: 5 MB
  • Aspect ratio matters: Off-ratio images may letterbox or crop unexpectedly

Example HTML

<meta property="og:url" content="https://example.com/my-post" />
<meta property="og:title" content="My Post Title" />
<meta property="og:description" content="A short description of my post." />
<meta property="og:image" content="https://example.com/og.jpg" />
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="627" />
<meta property="og:image:alt" content="Description of the image" />
<meta property="og:site_name" content="My Site" />

Cache & Post Inspector

LinkedIn caches link previews. After updating your metadata, use the LinkedIn Post Inspector to force a re-scrape of your URL.

Frequently asked questions

What size image does LinkedIn require for link previews?
LinkedIn recommends 1200 × 627 px (1.91:1 aspect ratio). Images narrower than 401 px render as small thumbnails rather than large feed previews.
Does LinkedIn use Open Graph tags?
Yes. LinkedIn reads og:title, og:url, og:image, og:description, and og:site_name. There are no LinkedIn-specific meta tags, standard Open Graph is all you need.
Why is my LinkedIn link preview not updating?
LinkedIn caches previews for up to 7 days. Use the LinkedIn Post Inspector to force a re-scrape of your URL and see the updated metadata immediately.
How can I preview my LinkedIn link card before posting?
Paste your URL into peek and it fetches your page's Open Graph tags and shows exactly how the link card will appear in a LinkedIn feed, including the image, title, and domain line.